We believe a complete Design System should include 3 major parts:

1. Culture
2. Component Library
3. Guidance

1. Design Culture & Theory

We spent nearly six months doing research and working closely with the founders to finalize the design culture and design theory behind the product.

• Why is it called Poetry Design？

<aside> 🇺🇸 Poetry Design v0.6[En]

https://shimo.im/docs/bxNsfPKAJ34deKYZ/

</aside>

2. Component Library

https://www.figma.com/file/5H2o0NR4KebVe9aY36MpSJ/2021-Shimo-Design-System?node-id=1989%3A3328

Password:2022

<aside> 🇨🇳 诗意设计 v0.6

https://shimo.im/docs/w1DYg9qCN9A2Cjs6/

</aside>

3. Guidance Doc.

• UI Design Guideline
• Branding & Marketing - VI Manual

Showcase of Marketing Material

After our design theory was confirmed, I led the design team to produce a new round of marketing materials in line with our new design theory.

All the pic below was designed by our Graphic Designer Yuanyuan Chen who directly report to me.

Before Design Theory